In this paper using the needs of regional grocery chains, we state our case for turning the usual rollout of a project management system on its head. In the typical rollout organizations focus on process first, then enforcing that process on existing activity and finally they develop training to develop new project managers and other participants. The assumption is “Build it and results will come.” Unfortunately business results don’t always come, and the business is left with an administrative system that can’t justify itself. We propose a new deployment approach that starts with finding and developing the right people, focuses project reviews on business results, and then develops the supporting planning and execution processes. Finally with our focus on starting with people, we define the roles required to make this work.